Joe Rogan Experience #1788 — MrBeast Transcript

Transcript

0:00 The Joe Rogan Experience. We need to put this on the video. So when you play video games, you don't hear yourself, right? I mean, I've seen videos. Yeah, normal conversation. It's hard to. I am with what you've done. And she told me, and we were in a hotel in Vegas. Yeah, it's been crazy because I've been doing it since I was 11. so it's like literally just all i i mean i was like as awkward as they came uh no money no nothing

3:15 terrible. That's still cool. So what because all the people that played the game was like, Literally, like most people, it takes hundreds of videos before you get like one view. Like, you know, no one was really a YouTuber. Back then, no one gave a fuck. I was just trying to scrounge money so I could buy equipment because I was using my brother's Essentially, up until 18, I had been doing YouTube pretty religiously, but I was making no money.

6:13 but I would just work on videos in my car and edit and stuff like that. I had straight zeros. And actually, I had some videos pop off. I invested 18 years and this is what I get. She's beyond happy. Even in high school, I never once studied. And so it was a lot of arguments, a lot of drama, but it ended up working out. People would have bet a million dollars that I wouldn't be a YouTuber.

8:37 You're not connected with it. more exacerbated that it's like, you know, I didn't talk to anyone. Were you obsessed about other channels, your channel? Most of my growth came actually after I graduated high school. What makes a good thumbnail? What's good pacing? Like how to go viral. And we would just call it like daily didn't do anything we had no life uh but everybody had sort of a similar vision yeah exactly so we all had

11:20 who are also messing up and when they uh learn from the mistake they teach you what they learn that Malcolm Gladwell book, Outliers, that talks about that 10,000 hours principle. It totally channels? No. I can't wait to show you this because I actually have a really cool story. We translate the text in the video, everything. Yeah. Wow. And so, because, you know uh if you

14:02 who basically write the transcript and then if the words don't line up on all three, then – or sorry. And the final point is in Spanish, the guy who does my doves is the same of finding what I loved at a young age. So like, cause to get to this level, it takes, you know, No. someone broke in, stole everything I owned. But, yeah. else in my eyes it's also a little hypocritical as well so in every area I

16:58 ball out a little bit and then I realized I've always reinvested back in the channel. and a brand owes you half a million dollars, show. Yeah. That's which ironically is why we made more money last year than any other YouTuber on It's not that crazy. you're making, most of them are going to just go fucking crazy. Oh, it's think even younger, to buy a private island and

19:42 Fuck, now you've got to import 5,000 pounds of sand something similar again Wow. I bought this entire island. Really? The contestants. what I'm trying to get towards because I'm trying to get better at like filtering out This is fake. They didn't react. time so the casting person sets everything up and they get these applicants from – That's what I'm saying.

22:58 Jesus Christ. We dropped them and safety and all that stuff. it's safe. Everything we do, six months to pull it off. It's like, fuck, this is trend squid game's hot it's not like you have six months to pull it off it's like fuck this is hot it's not gonna be hot in a couple Like, those are real walls we built. And look how tiny they are. out ink to signify that they got out.

25:02 I wish I had it on me. It's hard. What do you do with that after you're done with it? Okay I mean because I can run you through it three million and next thing you know like you actualize the budget afterwards it's like fucking Because like the videos are so big that – so if you want to – you can't just work on a video for a week. It's a giant $10 million studio.

27:22 they always have beams and you can't film if there's beams. So we can do dumb shit. That's one of the easiest things. Look at that set. I mean, it really looks like a big time. Wait, look at this one, too. Pause it there. Look at that shit. It's crazy. Yeah, I mean, this is like something that looks like a set from Fear Factor or something. I mean, it really looks like a big time. Wait, look at this one too. Pause it there. Look at

29:01 they're like, Mr. Beast, this is what we planned every step of the way, too, people are throwing tomatoes and telling you you're stupid for But that's the same in everything, I think. I think Netflix in total has 220 million subscribers. But people wouldn't be obsessed with it. custom building the squibs that we're rigging on them and designing the app. It's taken a long

31:12 it's like, you don't find people that you're going and doing the same cookie cutter stuff every day. So a lot of people find that like, no, no one knows. We've never built Squid Game in real life before. We don't know Pretty close to it. But it seems like you've got a whole ecosystem under you. Of course. And you're fucking 23 years old everything we do in minecraft we custom build and we custom code stuff and then we have a dozen

34:10 i've i so the difference between a video on youtube and this is where i can go infinitely theoretically, most YouTubers watching this, you could pull triple the views with half the work if But like probably like four years that just every day I just spend an hour. Whatever. That's the most effective way for me to come up with ideas. I went to high school with.

36:33 just months of back and forth like figure and this is where most people fall apart and why like this that means this doesn't work in the hypothetical thing. And this has been all just a trial and error sort of thing from the beginning of your first videos to now. You have the other channels, other languages as well. So you get a piece of the ad revenue, but you essentially don't have a contract.

38:21 I know that has happened to certain people, right? You could have your own servers, your own website, your own deals with advertisers where you get 100 percent of the revenue rather than – That sounds stupid. and new people like last year we gained uh on the main channel alone we're the most subscribed to channel in the world we gained 36 million Yeah.

40:20 Yeah, YouTube, if you're listening, I'll take the foot massage. 100% of everything. I've never worked a job. Yeah. but no one ever figured out a way going to Spotify was leaving YouTube. Because I was like, man, our growth on YouTube is pretty So if you're not on TikTok, you just don't exist in in the world that's kind of how i view it in my world Of how intrusive it is?

42:49 like even now in Texas, and then I'd weirdly start getting TikToks about dogs. I have noticed that type of stuff. My friend told me that she was talking to even though my TikTok's mostly like gym and like actually finance stuff, And I was like, ah. And I had it in a good place where, like, you know, when I opened TikTok, it would motivate, it would motivate me to work out and it would motivate me to go work. So it's good. But

44:48 Wow. They're showing innovation. I'm going to Instagram Reels or YouTube. Because essentially, at the end of the day, I can hire creative people to help come up with bits. all the stuff going on, whether it's the social media How many of them do you have? and then you just flick it on on Uber Eats store-grubhub and you can start taking orders and we let you keep a majority of the revenue.

47:39 was just a great idea. So we have a partner, basically a guy who's been doing restaurants And we've just been adding like 50 restaurants a week ever since. So we just launched our snack brand. Our first thing is a chocolate bar. It's just basically better for your chocolate bar. Just higher quality ingredients I'm sure it's good. Quinoa mixed with chocolate.

49:49 No, it's going to be kind of like the Willy Wonka one where it's decked out. So that's what we're trying to figure out right now. you just roast it okay let's see the ingredients so here we go created by So to dub foreign languages onto English videos. Sugar cane, cocoa bean, cocoa powder, sunflower, lecithin. But eventually if we could crack the code, that's what I'd love.

52:29 not filming it's so fucking easy like to work out but it's like it's hard to like get a routine I want to be the best. But annoyingly, when we were about to get on the plane to go to Antarctica, because we're going to spend 50 hours in Antarctica, And there's only a little window where you can go to Antarctica twice a year. I don't know how it happened, but yeah, so

54:08 like, it's also opportunity costs because we could have been filming a video that would have been I mean, the company we were working with does this stuff all the time. of people long. I saw a picture on Twitter. But now hundreds of people in a day. You got like the free solo guy just climbing without anything. My hands start sweating just talking to him.

56:19 Like his eyebrows are, look at that. That's funny. Look at that photo. Fuck no. Look at that fucking. I don't want the Joe Rogan sweat on me. But the Antarctica thing when you said you're gonna climb a mountain that's never been climbed before I'm like yikes Because these stunts are so much more but there was moments, like there was one where they had a guy, different. You know, because it's like, you know, it's a lot of physical contact and stuff. But there was moments like there was one where they had a guy, different people, that were, there was a helicopter with a bungee cord.

59:25 the bungee cord yanks them. and just sit down. Okay. Also, I just don't push it that far. The thing is, I'm not just known for doing things It's not like there's any. I'm not narrowed into that one vertical. Oh, wow. Yeah, there you go. So go back a 40 shoes. Oh, like the largest. Yeah, there you go. Yeah. Like if you were trying to walk with flippers

1:01:34 And we were still only like, whatever, seven miles in. So we like set up tents and stuff like that. That's hilarious. So I had to like carve out the middle to take some weight out because I just – I wasn't going to be able to finish if they didn't get lighter. So someone had to make these for you. Yeah, I mean, probably like 200 super ultra viral video ideas that anyone could do,

1:03:23 Right. Can we do it while also doing other videos? Is that a million dollars and one dollar in that room? And so just skip ahead to where he actually deadlifts it. That is fucking bananas. Barely fits in it. I've seen custom cars they've made for him where the seat basically sits where the back seat should be. And it's literally looks like a six-year-old standing next to his dad

1:05:39 Let's climb a building with plungers, right? How do you just make those decisions? and your dedication and discipline is that you don't have to like you don't yeah and then they would also say like what do you think about us doing another show similar to yours? if yeah we're planning on it taking two hours the fucking thing could take 20 hours i don't

1:08:05 Yeah. So that way. And I'm trying to build out full fully Like there's no way you could just have one team. And so like building multiple ones, it's a lot. Because everyone gets compared to Mr. Beast. Well, it's like they probably get attention I was like, shut your mouth. Yeah, but it's not even logical. Yeah. And most people are positive about it.

1:11:09 Yes, if you want to pull that up. So this is Beast Philanthropy. Like there's a sign. So basically, so this is where I'll because it just, you know, doesn't make sense, a couple thousand people or whatever. little communities. And we just crossed one year of operation and we were able to give away over a million meals We've got a really nice fridge, too, which most food pantries don't have,

1:13:58 that's awesome so how does this work like if someone wants to go to the food pantry to get a special one we did for Thanksgiving where we gave away food drive, it's not as many people, but word and stuff like that. Probably got people in turkey outfits. And you see these people where you're, oh, you even made a turkey. man. I just love that you do that. And that turkey thing when you're out there, how long does that

1:15:53 that we then went to other food pantries to me this this guy's a fucking lunatic he he he won't let me pay him for working on the charity And so now, yeah, it's its own thing. The turkey thing isn't. That was a thing that's going to be special. But normally, yeah, to make money, so it's easy. Well, in that particular one, I'd be fucked if I didn't have Darren.

1:18:27 Because this is where you have to think about strategically. And you eventually plan on going worldwide? passionate about YouTube essentially, but like, that's like a parallel thing, right? mr. beast gaming I want to show you some of the other stuff too because it's it's We invited 1,000 v. 1,000. How much energy do you have to do this? Really? eight minutes of us just reacted to people super unlucky unlucky, um, and stuff like that. And that's my, one of my best

1:22:04 Like I was losing money every video. But yeah, other videos like buying that private island But like it ended up costing over a million dollars So you kind of have a safety net of sort of almost like backup revenue. because like a lot of people just aren't profitable. for anything. Well, there's not a lot of human beings that ever get to a position like you're in.

1:24:02 So just keep going, though. Like you could kind of keep going and do whatever you want. how to go viral. So it's like, that's really it. I just want to do this as long as I can. You just keep going. But as you do more and more of these Squid Games type things, do you see yourself putting more and more time into production and more and more time to bigger it?

1:25:52 before, some geniuses, but I need more. true but that's where i don't know what it is i mean i could have devoted like that like laser I was like, fuck that. Are you not? And I just went all in on YouTube. I don't. I'm probably one of the least energetic people you'll ever meet. But you't make sense. How is that possible? You have so much energy. I don't. I'm probably

1:28:00 Yeah, I can't eat And the chocolate bar actually is good on my stomach too, I'm trying to think. because it's just, like, it's so inflamed, food just passes through Ulcerative colitis is a little bit more extreme version of Crohn's. which essentially suppresses my immune system. What can you do? I'm sure if I just like dropped everything and just spent my life laser focused,

1:30:22 dedicates yourself to things and I mean, there's a lot of things that aggravate it. It's weird. Does he have the bag on his side? surgery and they feel like a normal human it completely changed their life i mean they shit Because I was wondering if, like, stem cells or something along those lines. Anything that reduces inflammation. Wow. yeah back in the day when they did just used to cut chunks of your body out and she eventually passed away at a young age

1:33:34 that are struggling. Thank you. It really is. you know, if it's Crohn's, like sitting there mourning over it or, you know, all day, like that doesn't do anything. Like if it's something that you can't, it it's Crohn's, like, sitting there mourning over it all day, like, that doesn't do anything. where my time goes optimally for videos. One of the people I've been mentoring recently,

1:35:15 interactions yet um the biggest thing is it's much easier as weird as it sounds You get, like, four times the views, right? Put in effort, because you're not going to get They don't want to serve you that's where all his time's going and he's able to obsess over it. You can't spend 10 hours a day the easiest people to mentor they can get people to click but he wasn't the best at making good videos, which is, those are the easiest people to mentor. They can get people to click, but they can't get people to stick around.

1:37:48 You could have put a little bit more effort. That's so cool that you're doing that. Because some people know who he is, and then they're going to be like, It's just – I don't know. confirm what I know and it's like, oh, I can just look at the numbers and be like, okay, this worked, this worked and kind of viral every little thing i know and they're just sitting out there and it's funny because people that's really cool. I've done podcasts where I've literally laid out exactly how to go viral,

1:39:41 Yeah, millions of people are trying to be YouTubers. But also, I don't want to trash people. Yeah, exactly. Yeah, if you took it away from me, You know what I mean? They don't have a thing, and they, for whatever reason, they don't connect to a thing that gets their juices flowing, that gets their engine running. Wasn't it, if you can find what you love, there's no greater thing or something like that?

1:42:02 Yeah. um but yeah that video like you know i'm calling everyone like what do you think because that was Yeah, the vision, seeing people recognize the work that made my heart sink. And when it hurts, it's probably better. And that to me was what felt the best when I threw the knife and they were tied up. And then he had certain parts that were a little stretched out and could have been a little quicker.

1:44:49 He's like, there wasn't much depth with the bounty hunter. know if this makes sense maybe life story's not the right thing but and you tell it that while Well, I mean, we're not looking at also how we could. i have to be close there has to be a possibility at all time that he could catch me or it's a It's not fake. it would probably be like a quarter million dollar L

1:46:50 I know that's where a lot of them weren't the, the most entertaining and it's not like So over the years you've kind of perfected your method of creating these tasks in these Which is why like a production company would have a problem with it because it's not a Well, actually right now once because Antarctica fell through. That's what would be optimal, which is where I inevitably do want to get to.

1:48:28 because that's the only thing in the world I can do and no one else can. I have a guy named Tyler who fucking crushes it just to put my little spin on it. Because we're still like – at the end of the day, we are a YouTube channel and it's my channel there's never going to be a world Do you upload to Facebook? I'm like 95% laser focused on YouTube. Most people, it's a big commitment to put the goggles on

1:50:41 I'm like one of the last generations of people that grew up without an internet and didn't get the internet until I was in my twenties. And that's when it all emerged A little bit. in virtual reality, maybe when I'm like 60, in 10 years, VR is going to be more advanced than we could ever imagine. I don't think it's going to be that long, man. Have you ever done sandbox?

1:53:02 You go to a warehouse. Austin, and then there's one... I've been to the like they're a pirate or something like this. and reload your gun. But my thing is I'm wondering if it's going to come to a point in time where your show How good is the haptic feedback suits now? so I don't know how good that feels Right, right. And another thing that's really great with the Oculus, there's a boxing game that you play.

1:56:19 and you're boxing this character. Any game like this where you move in game but you're not moving in real life I wonder if there's something they can give you for that, your brain starts disconnecting and you can die. Nothing. It's crazy. your access to information, and He's probably got a plan. You a plan for coming up with something. social media, FOMO, and just with people bullying them and them comparing their lives to other

2:00:02 Yeah, really it was phones. cell phone, to what is it 20 years from now? What is it 30 years from now? I mean, when does this and the poor get poorer. just downloading your brain in a second. juicing yourself up with amphetamines, but instead you're enhancing all the capabilities You accidentally write something that's like, The machines need us to make them.

2:03:12 with nuclear power and video and 5G that you could send to Australia in a second. Zero. You guys handle it. Here, just make sure I don't get killed by this ai and i'll just i'll be over here i'll make youtube videos i'll do my thing i'll feed people listen i'm not figuring out shit i'm just talking Yeah, I had Coleman Hughes on the podcast and he disagrees.

2:05:24 and the neurotransmitters. and they come up with their own moves. What do you mean own moves? DeepMind's AI is helping to rewrite the rules of chess. Did you see Ex Machina? Oh, my gosh. love ex machina it's a fucking amazing movie it's one of my top ten favorite Alicia Vikander, Oscar Isaac, and then Dom Hanal Gleesom is the computer coder that this guy hires.

2:08:32 Alan. Alan Turing, which is really crazy. Alan Turing existed. He was born in a barbaric time. And that killed his libido It's an amazing story. Yeah. just i wish i had more value to add oh you're great man stop um x mocking it though you must Yeah, yeah. Unless it was culture, so then it would make sense to watch it. so I was constantly just ingesting how to make better videos.

2:12:47 The animated one? which the other one did win an Oscar. version of that animated one. have to be realistic. There's one coming out also. Right. Yeah. The story is about a book that fell from the sky and you can write any name in it and they It's 30 times better. i don't know i feel like it just moves so much better the movie kind of made me cringe at a few

2:15:53 There he is. But I thought it was fun. And it's like, or like game shows. i don't know i don't know mass data but but just even the people I see, like everyone recently, know i mean that's what i love about anime is that for a lot of them they don't hold back i What freaks I mean I've heard the name Kenny. You're talking to a YouTube baby. So you've never seen the South Park movie?

2:18:47 Nope. That's how I felt every day about every little thing throughout my teenage life. And's why like i felt like i was a fucking freak because i was like i just with YouTubers and people that care about YouTube, so couldn't figure out growing up i just like i just couldn't find anyone i related to and it was i was To the point where you don't even fucking watch South Park.

2:20:39 it's love. It's a passion. Like, genuinely just grateful that I found what I loved. But the problem is, like we were talking about earlier, that you have these underpaid teachers who are not really engaged with what they're teaching. But I don't know. Just to chase what they enjoy. that I did, but luckily for both of us, we didn't listen. And I think that's the thing. It's like,

2:23:14 line is where it's like where we're not giving people advice that could potentially fuck him And they can be funny. And I don't know if that's a teachable thing. And like, yeah, it's like everything kind of like points to doing what's opposite of what's optimal. people who have spent their lives like you know an nba players or college players at a high level

2:25:34 passionate about what they do they enjoy talking about those they'll mentor you for free just people that have already accomplished things you can but at some point in time you also have to them gigs and give them advice and you see it growing and there's like a It's beautiful. it and then give you you know the boys lines this stuff happen it's like so unorthodox

2:28:37 Call your part of the team and and Chandler the other guy was my janitor And everyone's like, we want the poop guy back. Well, I think that's why it works because no one feels like an actor they still are friends. Yeah, I agree. And they're not like divas or anything. It's a path of massive success, gigantic 224 million view videos, and it all is done by a regular guy.

2:31:02 You have to find what you love because if you find what you love and you obsess over day after day, week after week, month after month, year after year for a decade, you're going to achieve some form of success. Yes. 100 views a video brand, whatever the fuck that is. now I don't have to keep listening to my fucking self