Joe Rogan Experience #1951 — Coffeezilla Transcript
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0:00 The Joe Rogan Experience. Because there's so many people that just, they don't really understand what's going, So how does that work? know there's crypto and there's tokens. What is the difference between the two? Let's break it down for people that don't know about it. So like the famous example is like Coinbase is in America and they have to file all these forms.
2:55 exchange. I can offer you more leverage than the guys who are like, you know, Coinbase or something we have some ideas, we're going to raise a little bit of money, and we're going to do these trades promoted it for like $18 million. They gave him $18 million to promote it? He says he lost it on you're going to make some money. And so people invested in FTX thinking that this is going to be
5:42 And so this is all because it's unregulated. Like if he was behind the scenes. So even though they said, like, we're not going to touch your money. Your bank isn't supposed to go ahead and take your money and go start trading with it unless, you know, obviously we have FDIC insurance, stuff like that. But, like, they didn't have that. Uh, I'm not sure.
8:02 psychological case studies sam bankman freed you could probably write a whole book about the fact that this guy, he got away with lying so long and perpetuating this image of himself as this generous billionaire. with like, you know, he's just so good at dodging stuff. to end pretty quickly after I said, let me on. And she supposedly controlled it. He said,
11:11 when everyone came running for the money they just withdrew until nothing was left and ultimately That's John Ray. what's going on. and like, Where's the money? You shut up. it wasn't a scam i've said this before because i was i was kind of i root for nerds to like be They found his League of Legends account. I think those multiplayer games, those online role-playing games, that's what that is, right?
14:49 for to be hopped upon amphetamines it's like maximize productivity maximize human happiness You know, how does someone like a Bernie Madoff or Sam Bankman-Fried, how does he And then I fell for something very similar. definitely has some guys who looked into it it's sequ Sequoia Capital. They said he might be one of I'm blanking on it. It's this famous
17:27 A16Z. Like what? People thought he might take over the SEC after the current person had stepped down. these people deferred to their other friends. They're all saying it's okay. Let me put money Don't invest. So there were a few people. we can get some money out. We can give you this yield. He starts explaining like this thing that He was calling that a fraud early. I have a buddy of mine. He goes by Dirty Bubble Media on Twitter. He's like one of the anon Twitter accounts. He was calling it a fraud. You know, there were things that were coming out like questions about, you know, OK, they say they have all this money, where? Where on chain is it? So like the blockchain, everything's publicly, you can see it, right? It's all at
21:43 Another way is I ask for, hey, we'll take a million dollars from you, Let's say it's like worth $5 a coin. So it's really interesting because it was like a battle between FTX and one of their this stuff went down and a report comes out from coindesk where it shows ftx's to sell most of our FTT that we got from that deal. And we're going to sell it. We don't know
24:30 sell like $2 billion worth or- The conflict was, it's a great question. trying to Sam was working really closely with regulators to try to get regulations passed. And CZ felt like he was cut out. So that stirred I don't think he thought he would repay everyone, but everyone thought like, He maintains he's innocent. But if I'm the number three donor to the Republican Party, that's going to be a bad look.
28:12 And the idea is you donate to both sides. And ultimately, one of the ways like even some of the the candidates they were through, like, a third employee we didn't even know about. we need someone trustworthy we can trust to do this. to give money to a politician on my behalf, PACs, political action committees, and you can donate as much as you want.
30:56 donating to Republicans was Ryan Salami. But that person eventually said, well, hey, find out what we're doing here. How many more of these are out there in the world? What does that mean? The only one we have a little bit more of a look into is Coinbase. entities that they're telling the truth. Binance says they're fine. They show proof of reserves, but what are their liabilities?
33:39 Huge part of it. I'm sure you know about that one guy all the time. every day it's getting less valuable. So the question is, what do you do if you're in that five minutes or three minutes. So I don't want to give off the idea that like there's nothing here. But you actually own a bunch of that token. Every time the government's printing a bunch of money, where do I go?
37:30 been easier. Instead of taking $100,000 across the border or wiring it where it can get held up But even Western Union has been kind of – they've been getting kind of pinched a little bit. and you can send it to what's called a mixer, which is this fancy language for a way to anonymize your transaction. Just the idea of putting your money into Tornado Cash.
39:12 This pool of money. So before, it's like if I send you a dollar and then you send that dollar on, we can easily trace that back to me, right? It's like here, here. But if I send a dollar to you and everyone's sending you a dollar And you're like, call the police. So when Sam Bankfront Freed was working with regulators, when he was trying to impose regulations or encourage regulations, how could that have benefited him as opposed to Binance?
41:26 or CZ has connections to here. Maybe that's a big deal. But I'm from the Bahamas and I'm American. You guys have to. offshore entities were also using like u.s branches like there's ftx us which was like Or this whole thing doesn't work. Right? straw, if that makes sense. So someone would have figured it out and someone would have started things about crypto because he's a crypto executive. So if he's saying there might be
46:22 games these guys are playing. Like they say, oh, here's sort of like the rough estimate of our balances. shady shady this guy allegedly dan friedberg no he's definitely shady i'll say that this guy what And so that is the experience of the lawyer that FTX then hires is like being complicit on a private call, leaked private call, trying to cover up this God mode scam.
48:32 I ask myself that every day. It's like people get away with it. you cover it up right how did you get involved in what you do it's a it's a weird thing um have a voice. And so I started a YouTube channel just doing random videos. I hadn't really found up. Cause she thought that would make her better. Ultimately, my dad convinced her, like, you got to get the surgery.
51:29 there's some new alternative discovery, whatever. And I was like, this is kind of weird. And I was And I'd go because it was like my friends like said, Like you're just like you're just kind of grifting here. So I saw this and it all that my experience is up to that point. It kind of led me to like, scheme worked. So I decided to start pursuing it step-by-step. And at first it was like,
54:07 and they're setting it up with like, is the way to make millions of dollars. And then, you know, I found out that doing Amazon dropshipping is the way to make oh my gosh, this is so interesting. I start covering it. And then I start to get cease and desist letters. They don't like that. So they start to send me, they say, hey, you better shut up or we're going to sue you. And I was like, okay, Iquick schemes for a while, I start hearing about these tokens.
55:46 NFTs for a while. But like, so I, so I started, I eventually like pivoted into this crypto direction You started doing just like a normal interview show? I was just doing a normal interview show you you just you didn't start doing this you started doing just of like and what was sick about it is they're not taking advantage of rich people because rich
58:08 And so people are financially, they feel like they're terminally ill financially. It's all a credit card swipe away. know the story so that let me let me back up then. So Logan Paul is a popular influencer. Right. And he says, well, that's not my project. That was my buddy's project. And then shortly after he promoted it, people got invested, goes to zero, right?
59:57 Basically, the idea is they're going to sell you these two things. So you're So that was the idea pitched to people. And half the hatching doesn't work. It's just blockchain coding. I mean to an animal how uh it's just blockchain coding i mean it's just it's just but how do they is it is it predetermined yeah yeah how does your egg become an ostrich it's just random it's like it's
1:02:15 In reality, he hadn't touched it for a very long period of time. oh, it's not going to be that successful. Let me move on. I think his mentality was, I responded out of anger, I actually think it's great that that happened, but there's two issues with it. Number one, which is that After he said he was going to do it, he's posted nothing. And then it's just like radio silence.
1:05:00 I would assume that he probably didn't come up with this on his own. the idea and he says he spearheaded the idea so it was his idea yeah and and so he's working with someone right that probably assured him that this would work uh yeah i mean he had a he had this It's like, all right, that might be true. There's just sort of this feeling of he's like, I just don't want to think about this.
1:07:13 I'll give you a refund. they're now dealing with financial investments and it's not a joke Like everyone that I've talked to I don't know, like, why would anybody buy an NFT? Like, you know, oh, it's a non-fungible token. So Beeple made that little GigaChad thing for us. Makes sense. So he does a lot of my set stuff. and now everybody's an art expert. And, and now we're trying to make a buck, right? And that
1:11:31 basically promising money. then you get in the room with, you know, And then you come to find out that a lot of them had their board apes bought by this company called Moonpay, who is trying to like, you know, use the celebrity's likeness to push that out. millions and millions and millions of dollars. Their whole model is built on skins and like much of it and so much of it is just like kind of people trying to scam you basically for, you know, and use especially celebrity likenesses to scam people.
1:14:11 there's one of me there's one of me and andrew huberman are selling some supplement that's not I'll tell you offline who's doing it. And then there's another one where you were complaining that Andrew Tate launched it and you thought you were sort of like Andrew Tate's going And like with AI, you can just like fake a lot of that stuff. Yeah, it's crazy.
1:16:49 we'll accent the voice and then we'll talk calmly and then we'll be able to you know get more i don't have any makeup on and in the old ones like there's a really funny video of this uh first of all, and i've seen people do it where they have two screens like one that's actually them You have someone FaceTime this person. If you have robots, you know, sending spam, now it's good because you don't actually need to earn that many dollars per call to make it viable.
1:19:46 I'm like, oh my God, this is hilarious. And this poor old guy just kept going there thinking that the love of his life was there. know, it's all AI, but it's like a companion chat bot. What is that? That's really the premise of the movie, that's a real person. because I looked through their Reddit, I was like so curious. It's like they're like it's talking so and they would like complain like after an update they'd be like because i looked through their reddit i was like so curious it's
1:23:06 Yeah. It's a shockingly high- 34% of women and a whopping 63% of men. compared to about 20% of young women. Fucking single, what are you talking about? things and sometimes that replacement works like i can you know i can kind but sometimes it doesn't But it's pretty dystopian, man. Working from home. Right, it's but it's a strange thing where that's our
1:27:48 that was disastrous to him he said ultimately he wrote it out with kind of on the other hand you have a lot of like alternative health guys saying hey that's nonsense issues and helps people. And then there's also stuff like, hey, you know, maybe you need Adderall. Maybe you need to But what else is causing that illness? I have developed some like low grade form of ADHD, but not because I mean, what does
1:30:55 is on social media and Twitter, and I'm scrolling, and the scroll is so addictive, because you overstimulating my brain to when I don't have that overstimulation. I'm just sitting in a Yeah. What is everybody mad at? Who's in trouble in trouble? Like, I'll shit scroll. I don't read any of my comments. I watch people ruin their lives and you get a little attention,
1:33:44 when you have a thousand people watching you, like that's like beautiful. though it still is individuals it feels more like okay how do i get a pulse of what this actually is okay, I have to know the current events. need to pay attention, I'll find it. I find it through other methods. I find it through friends. Like, I don't give a fuck. healthily sample people's opinions.
1:36:04 And they're confirming your worst fear. Yes. Your worst imposter syndrome. They're like, You have no idea. But it's not Like, that's the best one. No. format because it that would be the end of my attention span i feel bad for like what do You have to imagine, right? on YouTube. Oh, I've learned so much on YouTube. That's not their job. happening. Or you need someone like Elon Musk
1:40:31 that didn't fit a very specific narrative Yeah. Yeah. Well, who informs them? but no one noticed because they don't know what they're talking about. be more likely to understand it. But do you want people with a lack of wisdom? Like these are the which is bizarre and refer to them in the gender that they want is nice. And ultimately, like, one of the things I realize.
1:44:31 they may have to have these opinions yes and so i feel lucky because i feel like there is no like was provide people with so much data and so much information that we would lose camps And people are very addicted to likes. Yeah. That was like the instantaneous Yeah, it's the classic. you know like, okay, the most insane people on the left and we'll put him out there.
1:48:49 have a more moderate position on whatever um so you know what i usually find is when you actually It's like you get, you know, and they are wrong so often. journalists, you know, who are trying to make a difference in bureaucracies at MSNBC or wherever. It's financial incentives that— this is a completely different animal and it's an ideologically captured animal. And then you have mainstream television,
1:52:01 No, it's a propaganda disseminating entity that relies on advertising. And it feels horrible when you get duped. When you think that a mainstream story is correct. Of course. I'm good. And so one of the things that I think has been so just unlocking about YouTube is like I just released a story and it was about a 30 minute story. And that's not going to change.
1:55:02 in mainstream media to see a person like you go into a deep dive and then they'll look at the video like this motherfucker got three million That's the only thing people want to consume. While you're cleaning your office office you're actually absorbing something exactly exactly i'm like, your interests either way. Do you think, do you think like, don't you think like 60 Minutes has done a pretty good
1:57:30 They'll do a little bit of the politics, but they actually like, and Vice was doing that for a long time. this weirdo platform, I really try to be as charitable as I can, because I know, like, a lot of these journalists are working within these horrible constraints of like, you know, they want to do investigative work. is that investigative journalism is the loss leader for every single news agency.
1:59:08 That's the profitable side of things because it's quick. challenges i know journalists want to do that investigative work but they have editors yes and Yeah. friends with chain smith and i was friends with him in the early days when all that was going down. It was it's fascinating to see what they did, but he sold it from like the view model, which I did for a long time where it was like, it was just, it was about
2:02:21 mass production of just slop. Yeah. Yeah, I don't envy them. I mean, especially for having long-form conversations. radio and you know morning radio where I mean this is literally where I came up The next day it's a psychologist. There's no other people. And people have tried to like inject it but i got i got enough people who had been burned by that
2:05:19 There's no top line guy who's saying, hey, we'd really prefer it if you sold more ad spots or did more of this. are on conference calls dictating guests and telling you to avoid certain subjects or don't And it's very tempting someone now all of a sudden you don't have to worry. Like they're going to throw X amount of dollars at you I got to generate something useful
2:07:59 And I had a conversation with Russell Brand about this. you know what was the biggest tell like when i felt like everything broke was when all the late Yes. Like I got this idea to like make this crazy set. and they do just do it from their living room. They both communicate a different like kind of appeal to the work. to the producer. Just always be doing it yourself. Yeah. I think what you're saying about the late
2:11:21 they get this feedback and they know how to do that when they're just them and the And the problem with being good at warm-up is it's a profitable job There's only a handful of those shows. And so, you know, they stand there Yeah. He was a comic. It was the 90s. Come on. The thing about Conan is he's this funny guy. Like, I feel like media literacy has kind of gone through the roof.
2:14:54 and like, and the laugh tracks in, you know, sitcoms were just canned laughter. So I feel like They go over with a producer on the phone. And so I think i think we didn't shows, you never feel like you know that person. You never feel like you're there. Yeah, I was kind of surprised that didn't – because I thought like eventually you'd have celebrities who their whole life would be on display and like the authenticity of just sitting in a room with somebody with just – it's quiet.
2:18:21 figure it out i thought for some reason matt mconaughey was in it, but I don't think so. Maybe it was Ethan Hawke It was Matthew McConaughey. Yeah, 1999. How crazy is it that that was 99? She pulled it off. This is what Justin TV started as. We live streamed on Justin TV in the green room of comedy clubs. it's it's still there that's hilarious it's all because it's oh my god i think that's the
2:20:50 so he was like singing karaoke while holding a machine gun it was like it was so entertaining Tom Green had turned his home into a television studio, For sure they'd be assholes. That's it. I've got a lot of neat ideas I want to talk to you about because I know you're into this computer thing. I just realized that I remember people were trying and like they would go out and they'd call it IRL live streaming.
2:23:36 So the problem is you get enough people watching live. don't say anything but with a live show because live show, because it's just happening in the moment, you get to see them put their hands up and the whole nonsense. The other thing is, like, what is life then? I've seen people who they put out everything. family channels are what they called them because you'd watch the family together yeah and then you
2:26:06 They all come out fucked up. It's how you interact with the world. I've met quite a few of them in real life and they're all fucked. And if you do not do something real then you're like the One of the strangest things is like when when you get hot online, everybody wants to be your friend. describing the problems with hollywood in hollywood when when you make it, like if you're in a movie and you're doing well, everybody loves you. Oh, CoffeeZilla, come on through the red carpet. Let's go. CoffeeZilla is hot now. We want to put him in this movie and they want to put him on this show. We want to do this. And then when you're not, no one wants to talk to you. Doesn't that break you psychologically though? Of course. That's why they're all crazy. I
2:30:05 would be conservative. They would all be pro-life. They would all be First Amendment, the same way people suck up to you when you're successful. You have to go suck up to the That's why they became a star in the first place because they want to be that person that just gets fucking exorbitant amounts of love and attention it's and it's Like it's like kind of like you win some, you lose some.
2:33:01 guy. That's one of the appeals. And also there's no one like filtering him. That's who he is i met him we talked a bit and it's just like dude this guy's legit like he's he's the real deal Because a super narcissistic monster I don't think would create something that's relatable. You wouldn't create such a brand. Right. You couldn't fake it forever. You couldn't fake authenticity. I don't think you can. I think after a while it gets exposed and people realize you're
2:35:11 people come on where i don't realize until like an hour and a half two hours in and then i start Or are they trying to do a good show? If you're trying to do a good show and you keep working at it, it'll get better. Go watch my early shows. They fucking suck. Like if you go to a store and there's a security guard at that store, you don't think, look at this poor fuck.
2:36:45 And that was the case with Gary Coleman. And then people realized he was there. they know that there's a shelf life on everything yeah very few people make it an entire career So you are in the spotlight and you haven't had a lot of time outside of it. and they look at someone who is a movie star You're less than a normal person because you're a person that used to be free of it.
2:39:33 teeth. And she was like, someone found her in the bushes somewhere. Like, it was like real sad, And I'm sure some of that had to do with fame and society and acting and just the world that they live in of the movie star. Oh, my gosh. And then so if you haven't set yourself up, i guess and and a lot of these people they think But they're like, I they're like I understand content
2:41:59 your account and delete your account? That's a real issue. If you're beholden to one company, I don't know. Oh, of course I do. they're fucked now it's gone now you don't have that vehicle and so your your ability to access like just smoking cigarettes. whatever. The reach was killed. So now this video, which everyone loved, nobody can watch Yeah. But it's like, you know, I understand YouTube's perspective.
2:46:13 And their success in this company is based on whether or not the company is bringing million or $100 million to build the copyright ID. So if you want to compete with them, you need to But what I'm saying is when all our discourse is online, trying to get people to be able to discuss things without being restricted by the government to people, but get more
2:49:58 have different like opinions on things yeah and so do you want to be subject to like both of their friend i was like what the fuck are you doing like why are you posting that you're leaving like this Post something that refutes them. that doesn't matter. But I guess to some people, this is their whole... They level up. because he was telling me he doesn't like – he likes to not look at his numbers.
2:52:53 he moneyballed it so he moneyballed youtube youtube before that wasn't like a science it Right. It's like look at your retention I think that would fuck with what I do. of like what has worked for you i have to find find out like, you know, not only what my audience wants, but what do I want? What do I want for my show a lot of shows. You know, I think that that's why it works. I mean, I think that's one of the appeal of a lot of shows. I think that that's why it works. I mean, I think that's one
2:56:39 clearly appeals to what you're interested in. And you act as a watchdog. And you can also let all these other motherfuckers that are trying to do something like that know that CoffeeZilla is out there. And I think that's why it's appealing and that's why it's working. Yeah. CEO of Celsius, his whole thing greedy. Yeah. And that's true. Like it's like. And're heartless. Yeah, yeah, yeah. Sorry. I was going to correct that. He said like they're greedy. Yeah.
2:58:59 He's like, basically, you can take the same ride as me, 8%, 8% a year. It's really compelling. And then they when it finally goes wrong, he just get he just walks away. There's not the drama of the gun and somebody's even known to get shot. I mean literally it's a fact people committed suicide because they lost everything. I'm sure FTX as well FD of course
3:01:28 And this, what you just did, is why you're so successful. I mean, something has to change Yes. these companies and they just stole it a new way, but they're still stealing money. And the fact that we haven't found a way to put some of these people in jail is mind-blowing like you know you have to that's half the purpose of the law is to it's partly you know for you know
3:03:38 Hey, man. It was great. This is surreal.