JRE Database

Adam Alter

About

Adam Alter is a prominent Professor of Marketing at New York University’s Stern School of Business, renowned for his expertise in consumer behavior and the psychological impact of technology. He is the author of two acclaimed books, *Drunk Tank Pink*, which explores how subtle cues influence our decisions, and *Irresistible: The Rise of Addictive Technology and the Business of Keeping Us Hooked*, where he delves into the mechanisms of addiction in our digital age. Alter's insightful research and engaging perspectives on how technology shapes our lives make him a compelling voice in contemporary discussions about marketing and human behavior. His work not only captivates academic audiences but also resonates with those seeking to understand the complexities of modern life.

JRE Appearances (1)